| 新京报标徽"长城烽火台"
圆形，象征地球和眼球，象征观察世界，象征全球视野和国际眼光。
长城，象征中国和北京，象征守土有责的媒体责任意识，象征对国家人民的发展、富足、和平和安宁负责，象征媒体要讲政治意识、大局意识、责任意识；烽火台，最具中国特色的传播方式，中国传统中效率最高的传播方式，象征媒体终极价值和基本要素，象征媒体必须发挥预警和监督作用。
凤凰形火炬，火炬象征光明，寓意光明日报报业集团；凤凰象征南中国的神鸟，寓意南方日报报业集团；火炬所传达的指引、探路、尝试、先锋等内涵，寓意报纸就像不断扩大光明范围的探照灯，成为照亮时间和空间的良心。
站在巨人之肩
《新京报》（www.thebeijingnews.com）是光明日报主管、光明日报和南方日报两大报业集团联合主办的综合类大型城市日报，于2003年11月11日正式创刊，是中国首家获正式批准的跨地区联合办报试点，也是中国首家股份制结构的时政类报纸。
《新京报》日均出版88版，周五112版，是目前北京地区版数最多、信息量最大的综合性日报。《新京报》自办发行，以征订和零售为主要发行渠道。成立至今，发行量持续增长，目前日均发行57.6万份，是一份密集覆盖北京市场，并得到主流人群喜爱的新型时政类日报。
《新京报》采用四开版式，按报道内容分为4个叠次：A叠为时事评论、北京新闻、中国新闻、国际新闻、体育新闻，B叠为经济（财经）新闻和产业周刊，C叠为娱乐新闻和文化艺术新闻，D叠为消费新闻和生活杂志。
《新京报》以独立的立场和客观的报道为基本准则，追求新闻的真实性和可读性，追求言论的稳健性和建设性。《新京报》拥有330多名有新闻理想和职业精神的记者编辑，创办以来发表了大量有影响力的报道和评论，这些报道和评论为中国各大门户网站、各家广播电视广泛转载。
《新京报》有较高知名度的栏目和周刊有：时事评论、核心报道、目击、赛道周刊、娱乐周刊、书评周刊、汽车周刊、黄金楼市、地球周刊、北京地理、北京爱情等，这些栏目和周刊各自拥有众多忠实读者。
《新京报》版式风格简洁、现代、优雅，追求“厚报时代、轻松阅读”，注重图片与插图的应用，引领国内报媒进入“读图时代”。《新京报》摄影记者曾多人多次获得中国新闻摄影大奖，2006年，新京报记者还获得世界新闻摄影比赛(WORLD PRESS PHOTO,简称“WPP”)的三等奖。
《新京报》在有关政策允许的范围内，设置企业化的经营架构，把广告和发行纳入公司化运作，使其与采编内容截然分离，保持报纸的独立性和公信力。正是基于报纸的影响力和公信力，基于对报业经营市场化的深刻领会和不懈实践，《新京报》的品牌价值和经营业绩不断提升，连续两年被有关权威机构评为“中国最具投资价值的媒体”、“中国最有成长潜力的媒体”、“中国最新锐报纸”、“中国最有影响力的时政类报纸”等。2006年《新京报》广告刊例达到6.12亿元。
英文介绍
The Beijing News（www.thebeijingnews.com） is a mainstream daily newspaper based in Beijing. It is co-founded by Guangming Daily and Nanfang Daily Group, and it is supervised by the former.
With its first issue being published on the 11th of November 2003, The Beijing News is the first Chinese newspaper co-founded by media groups from different regions in China. It is also China’s first mainstream newspaper that adapts shareholding system.
The Beijing News’s average print edition has 88 pages, and 112 pages on Friday. This makes it the single newspaper that provides readers the most information in Beijing. It is distributed both through subscription and retail outlets. Since it was established more than two years ago, its circulation has been on a steady rise. Now with a daily circulation of 576, 000, The Beijing News enjoys wide popularity among Beijing’s mainstream readers.
The Beijing News has a tabloid print format. It can be divided into four sections in terms of content. Section A covers editorial and comments, news in Beijing, domestic news, international news and sports news; Section B covers business and financial news; Section C is about entertainment, arts and culture; Section D covers consumer guides and life style.
The Beijing News sticks to the principle of independent and objective reporting. It aims to provide readers with accurate and readable reports, striving for the moderate and constructive voice in our editorial. There are more than 330 journalists and editors working for the newspaper. They have produced lots of reports and comments, which spread well and enjoy high reputation in the media industry.
The Beijing News has cultivated many loyal readers, especially in the following sections: Comments, In-depth Report, Witness, Sports Weekly, Entertainment Weekly, Book Review Weekly, Auto weekly, Real Estate Weekly, Global Weekly, Beijing Geography, Love Story in Beijing, etc.
The Beijing News pursues an easy-reading style with simple, modern and elegant format in a thick-newspaper era. The newspaper’s emphasis on the usage of pictures and illustrations is pioneering in China. The photographers of The Beijing News have won many national news photo prizes. In 2006, the photographer was awarded Bronze medal prize in the World Press Photo (WPP) competition.
Abiding by relevant policies, The Beijing News has set up the company-oriented managing framework. In order to keep the independence and credibility, it separates reporting and editing departments from advertising and publishing. Due to its influence, credibility, deep understanding of the press market and unremitting practice, the brand value and managing achievements of “The Beijing News” are soaring. In three years, The Beijing News has been awarded by the authorities as "the media with the most investment potential”,” the media with the most development potential", "the most pioneering media”, "the most influential political newspaper” etc. The advertising revenue on publication amounts to 612 million RMB in 2006.
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